SportsLine.com and Sports.com Enter Global Marketing Agreement with adidas-Salomon
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FORT LAUDERDALE, FL LONDON, UK and HERZOGENAURACH, GERMANY - (May 3, 2000) - SportsLine.com, Inc. (NASDAQ:SPLN), the publishers of CBS SportsLine and the leading global Internet sports media company, and its majority-owned European subsidiary, Sports.com Limited, today announced a letter of intent to form a marketing and global e-commerce relationship with adidas-Salomon AG, the second largest company in the sports goods industry. Under the terms of the three-year multi-million dollar deal, adidas will advertise its brand and product offering on CBS SportsLine (http://cbs.sportsline.com) and the Sports.com sites. Additionally, Sports.com (http://sports.com), which currently operates sports Web sites in Germany, the United Kingdom, France, Italy and Spain, will make adidas product available throughout its e-commerce stores in local languages. The joint venture will cover Europe, the United States and other territories where SportsLine.com and Sports.com establish themselves, such as Asia. Sports.com will also receive off-site advertising and sponsorship sales support through adidas media. "adidas is one of the truly great global brands," said Mike Levy, founder, C.E.O. and chairman of SportsLine.com and chairman of Sports.com. "The ability to leverage the worldwide reach generated by SportsLine.com's and Sports.com's global leadership in the online sports business has enabled us to establish this relationship with adidas." "This premium and privileged partnership with SportsLine.com and Sports.com assures us access to the primary e-business markets of the world. It increases our exposure towards our target group. And it aligns adidas-Salomon AG with real e-business experts that will help us to move quickly and decisively in this new area" says Herbert Hainer, Deputy Chairman of the Executive Board of adidas-Salomon AG. " "This agreement with adidas-Salomon will significantly accelerate our Sports.com e-commerce success," said Thomas Jessiman, Managing Director of Sports.com. "Now with adidas-Salomon we can offer our customers the finest sports e-shopping experience." About SportsLine.com, Inc. SportsLine.com, Inc. is at the leading edge of media companies providing Internet sports content, community and e-commerce on a global basis. SportsLine.com, Inc.'s content includes more than one million pages of multimedia sports information, entertainment and merchandise. Founded in 1994 as SportsLine USA, Inc., the Company changed its name to SportsLine.com, Inc. in November 1999. Its flagship Internet sports service (http://cbs.sportsline.com) was renamed CBS SportsLine in March of 1997 as part of an exclusive promotional and content agreement with CBS. SportsLine.com, Inc. produces the official league Web sites for Major League Baseball, the PGA TOUR and NFL Europe League, and serves as the primary sports content provider for America Online, Netscape and Excite. In May 1999, the Company commenced operations in Europe through its majority-owned subsidiary, Sports.com Limited. About Sports.com Limited Sports.com (http://www.sports.com) is the leading Internet provider of European sports content, community and commerce. With the most comprehensive European coverage in English of football, rugby, Formula One, rally, cricket, boxing, tennis and golf as well as all sports in local languages in France, Germany, Italy and Spain, Sprots.com is the most visited European sports site. Sports.com is the official Internet partner of Manchester United (www.manutd.com) and is the primary sports content provider for AOL UK, Netscape Online UK, The Financial Times' FT.com and France Telecom's Voila and Wanadoo. About adidas-Salomon AG adidas-Salomon AG, based in Herzogenaurach, Germany is the second-largest sporting goods company in the world with DM 10.5 billion net sales in 1000. Adidas-Salomon designs, develops and markets a broad range of athletic and active lifestyle footwear, apparel and hardware products under the adidas, Salomon, Taylor Made, Mavic and Bonfire brand names. Products of the adidas-Salomon Group are sold in more than 160 countries in the world. adidas-Salomon is listed on the Frankfurt and Paris Stock Exchanges. For further Information, contact: SportsLine.com Corporate Communications - (954) 351-2120
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Citigate, Dewe Rogerson (for Sports.com-UK)
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