Former Golden State Warriors' coach Mark Jackson is well known for his NBA playing career, coaching career, and role as a basketball broadcaster, as well as his religious beliefs and being a licensed minister. He and his wife also run the True Love Worship Center International in Reseda, California. He remained very active in his ministry even as he was coaching the Warriors from 2011-2014.

During "World Vision Day", Jackson was on the corner of Sherman Way and Reseda Boulevard in Reseda, California, preaching the Christian gospel to anybody walking by on the street.