The NFL implemented a new social media policy in the last several weeks, focusing on limiting the amount of highlights individual teams could post.
Additionally, the NFL limited the amount of live video teams could post (the short version: no Facebook Live, no Periscope, no Twitter, etc). The teams aren't thrilled by the policy because it limits their ability to connect with fans on gameday.
The Panthers made that clear when they joked about posting a GIF on Twitter without actually posting it. The social media crew for Carolina quickly deleted the tweet, but the internet never forgets.
More teams joined the protest against the social media policy on Sunday, with the Eagles posting an "exclusive highlight" of an interception that Malcolm Jenkins took to the house.
EXCLUSIVE highlight of Malcolm's pick. #FlyEaglesFlypic.twitter.com/AiP7FYe3Nf
— Philadelphia Eagles (@Eagles) October 16, 2016
Here's the actual video of the play, as tweeted by the NFL (and, for whatever it's worth, retweeted by the Eagles).
🚨🚨 PICK-6 ALERT! 🚨🚨@MalcolmJenkins. Is. GONE. #FlyEaglesFly#PHIvsWAShttps://t.co/EhiAkB2RtT
— NFL (@NFL) October 16, 2016
Also throwing some shade at the NFL were the Cleveland Browns, who rather surprisingly had a touchdown to celebrate. They posted a "highlight" of it.
TOUCHDOWN BROWNS! pic.twitter.com/RjRt9DVlpB
— Cleveland Browns (@Browns) October 16, 2016
The play in question for Cleveland was a Terrelle Pryor touchdown catch to bring the Browns within a point of the Titans, 14-13.
Oh man.@TerrellePryor is just a BEAST.
— NFL (@NFL) October 16, 2016
Cleveland @Browns TD! #CLEvsTENhttps://t.co/3b63X1Rqv9
Can't blame the teams for being mad. The policy is pretty arcane and it limits the enjoyment fans can have on Twitter if they want to see certain highlights.
On the other hand, there is a server that teams can use to access footage they can post, but the footage is picked by the NFL.