LeBron James, everyone's -- especially Rex Ryan's -- favorite what if he played football athlete, became the latest public figure to weigh in on the NFL's ratings crisis. The four-time MVP, three-time NBA champion and eraser of the Warriors' 3-1 NBA Finals lead doesn't have an answer, unfortunately for the NFL.
On Oct. 31, the Washington Post reported that ratings for Sunday Night Football were down 19 percent, Monday Night Football declined by 24 percent and Thursday Night Football took an 18 percent hit.
James doesn't know why ratings are down. He does, however, know that keeping the fun out of the game isn't a wise move.
"I've heard some of the comments from some of the players, as far as the game, the fun part of it is kind of being taken away. And I know when I played football, I played it for that reason," James said Monday, per ESPN.com. "For the competition, one, and for the fun of it. ... I've seen a couple of the main guys talk about how the game is not as fun. It's all political, things of that nature, at this point. You definitely don't want to take the fun away from the game. That's why we all fell in love with sports in general is because you have fun with it at the beginning.
"But I'm not the commish. I'm not on the board. I don't know what [the explanation is]. Football is such a great sport, but I don't have the answer for why fewer people are watching."
It seems Richard Sherman found an ally. Last week, the Seahawks' star cornerback offered his thoughts on the declining ratings.
Richard Sherman was asked Thursday if he had a theory about why the NFL is experiencing declining TV ratings. https://t.co/o7ghts17mipic.twitter.com/AlHhpGwnT3
— NFL on ESPN (@ESPNNFL) November 3, 2016
Of course, there are other theories to explain the ratings drop, with this year's presidential election and the overall quality of the game being two of the most prominent. While the election will be ending Tuesday, the NFL's standings seem to indicate the absence of any great teams, which means the second theory might not be ending anytime soon. Still, I would say it's time to enjoy the landscape of this year's NFL. Nearly every division and playoff spot is up for grabs and there really isn't one dominant team in the entire league. That's not necessarily a bad thing.
But there's really no way to know for certain what the issue is. That said, I'm all for the NFL backing down from its strict stance on celebrations. Let Jimmy Graham dunk and Antonio Brown twerk. And if that doesn't work, the NFL should convince the Cavaliers to let James suit up at quarterback for just one Browns game. If anyone can save the Browns from an 0-16 season, it's James.
Meanwhile, the NBA is enjoying a nice peak. According to ESPN, Game 7 of the 2016 NBA Finals drew the most viewers since Michael Jordan's last Finals appearance in 1998.
"To know that you were a part of a game that people watched and wanted to watch you [is special]," James said. "When they say it was the highest ratings since Jordan in the Finals, that's a lot of pride. That's like humbling. That's great that people want to watch you and watch your team. People are always going to talk about that moment. It's a great feeling."